Tips for Beginners to Write an Effective Case Study

Writing case studies are an important part of students who pursue the marketing discipline. These studies enable them to describe the process so that potential customers or readers can figure out what a business does. These studies can also enhance the credibility and authority of a brand. Hence, students need to make them carefully. A common topic on which students need to write a case study is Ikea. It is a global home products retailer that engages in selling accessories, kitchen and bathroom items, and furniture in retail stores worldwide. This company is the biggest furniture retailer at present. Over time, the company has grown but not without facing its set of challenges. Students writing a case study on this brand can follow the tips mentioned below. You can also avail expert's Ikea Case Study help online.

 

Start writing a substantial case study

Writing a case study on any brand requires you to go through certain steps. These steps are what will make your final work instantly appealing to your professor.

 

1. Choose a focus of your study

The best way to craft a winning case study is to first select a suitable topic. Then, find out the focus of your study. You can study the brand and all the problems that it has faced over the years. You can also analyze some challenges that it is currently facing. Carefully choose what you will be analyzing because that is where your whole case study is woven around. Finally, familiarise yourself with the products they offer, their design, and the company’s mission. 

 

2. Produce a story from start to end

Stories have the power to captivate the attention of the readers instantly. Everyone loves to read about a brand in a way that it feels like they are reading a story. It also makes them feel more connected with it. Ensure that you write your content in the form of a story that has a beginning, middle, and end. While you are writing it, ensure that you are also giving supporting facts along the way. You also need to tailor your case study according to the interests of the customers.

 

3. Do a SWOT analysis of the brand

Carefully analyze the strengths, weaknesses, opportunities, and threats of IKEA. The strengths of this brand include:

· Its vision of making the everyday life of people better.

· Providing products at reasonable prices.

· Providing products in various designs.

 

Weaknesses of IKEA include:

· Its bad press.

· Problems it faces in regulating standards on all locations.

 

Opportunities of IKEA include:

· Creating sustainable life solutions at home.

· Evolving social responsibility.

 

Threats of IKEA include:

· Recession

· Entering of competitors. 

 

#4. Write the case study in a readable format

You need to write content in your study that engages the reader. It needs to be written clearly and concisely. You can include the following elements of formatting while composing this work.

· Multiple headers.

· Images or information in the form of tables and charts.

· Bulleted lists.

Apart from formatting, ensure that your content flows smoothly.

 

Follow these tips, and you will find yourself creating a solid case study on this popular brand. You can also avail professional help online.

 

Summary: Marketing students are required to write case studies on various brands. One of them is IKEA. The article outlines how they can come out with a better case study.